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Marketing

We discover the practical insights that power growth through digital advantage. Our people help clients win the consumer decision journey, organize for digital leadership, and master multichannel for sales excellence.

Branding Brands can be a company’s most valuable intangible asset. Our research has indicated that companies with strong brands earn up to 5 percentage points higher total return to shareholders than their industry counterparts.

Consumer & Shopper Insights We partner with clients to develop a 360° view of consumers, translate insights into concrete business ideas, and enable the organization to deliver exceptional performance.

Customer Lifecycle Management We bring together the insights and tools that help companies maximize the value of their customer base, and the satisfaction of their customers.

Digital Marketing Our global expertise across digital analytics, market research, technology, business design, and online strategy helps clients take full advantage of digital marketing's potential.

Marketing Return on Investment Helping companies increase the impact of their marketing spend and brand investments.

Organization & Capabilities We clarify the role of marketing, design the marketing organization, and develop client capabilities needed for success.

Pricing Helping clients achieve significant and sustainable gains in profitability through superior pricing management.

Sales & Channel Management We help clients perform comprehensive, end-to-end transformations of their go-to-market and sales organizations by boosting growth, reducing costs, and building best-in-class capabilities.

 
 
 
 
 
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