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Digital Strategy

Digital technology is disrupting organizations, wreaking havoc on well-established business models and upending entire industries. AIM’s Strategy & Innovation practice helps businesses and adapt to these trends — accelerating growth and transforming their brands and businesses for success in the digital world.

Across industries and functions, the common denominator these days is change. Innovative leaders are asking how digital technology can be harnessed to drive transformative growth, and how the challenges posed by rapid change can be turned into a source of competitive advantage. At AIM, we’re privileged to work with a talented group of clients — from a wide range of functions — who look to us to help solve exactly these kinds of multifaceted challenges.

There’s no such thing as a “typical” assignment for our Digital Strategy practice, but we are frequently engaged to support long-term planning and digital roadmap development; financial modelling and business case definition for digital initiatives; digitally-driven product/service innovation; “Omni channel” experience strategy; new market entry and brand launches; and organization, governance, and process design for digital excellence.

We leverage the full breadth of AIM’s digital capabilities through its subsidiary Digital Kitchen — from brand planning and communications, to technology systems integration — to develop unique strategic insight and actionable recommendations. Our ultimate objective is to help clients unlock new drivers of growth and competitive advantage. Because we are grounded and empowered by AIM’s deep, detailed knowledge of marketing and technology execution, we take pride in facilitating a seamless transition from strategy development to implementation.

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